What is Meta Tags? What is the usage of Meta Tag?
In HTML coding meta tag is code which provides metadata about a webpage. Website’s visitor won’t see meta tag until he view your source code. So you might be thinking what is the use of puting meta tag in webpage, to let you know in briefly the meta tag is used by search engines to allow them to crawl your website more accurately to list your website in
its index.
First of all you need to know where should you put your meta tags?
- Well, Meta tags are placed between <head> </head> section of your webpage.
- Example syntax: <head> <meta tags> </head>
What should I put in my meta tags?
<META NAME=”keywords” CONTENT=”car, cars, world cars”>
- Put your unique keywords which you want to target for seo thing here, You can seperate multiple keywords using comma.
<META NAME=”description” CONTENT=”Brief description of your website”>
- Put brief description of your website to let seach engine know what is your website all about.
<META NAME=”author” CONTENT=”Name Of The Author”>
- This meta tag will display who is the author of the document that is being viewed. If you use the Meta Author tag, it is recommended to use it with the author’s first and last name.
<META NAME=”reply-to” CONTENT=”email@address.com”>
- This meta tag is used to harvest email addresses. Highly recommanded not to use this tag to stay away from spammers.
<META NAME=”copyright” CONTENT=”Copyright 2009″>
- This meta tag is used to include the copy right, trademark, patent.
<META NAME=”distribution” CONTENT=”Global”>
- This meta tag is used to declare, how do you want to distribute content of your website. There are three options
* Global (the entire web). It is recommended to use.
* Local (reserved for the local IP block of your site)
* IU (Internal Use, not for public distribution).
<META HTTP-EQUIV=”Content-Language” CONTENT=”en-us”>
- This meta tag declares language used on website.
<META HTTP-EQUIV=”pragma” CONTENT=”No-Cache”>
- This tag is used to prevent visitors from seeing a cached version of a specific page. The Meta Pragma No Cache tag forces the browser to pull information from the server each time the page is viewed.
<META NAME=”classification” CONTENT=”Music”>
- Classify your content category. for example, if you have some music’s website put music as classification tag.
Here in this post I will write about few SEO (Search engine optimization) tips which will help you improve your websites listing in search engines like google / yahoo.
1.) Rich Content: Yes, content of your website is very important thing for seo. Search engines do not like copied content, so i will say content is KING. Well written unique content focusing your basic keywords or key phrases in your conent will lead your website to get some good genuine regular users.
2.) Links: You need to build up some good backlinks for your website which improves your search engine ranking. Use your primary keyword or keyword phrase as the link.
3.) Title Tags: Make sure you add your unique keyword in title tag on every page of your website . If you have company name and u want to add it in your title tag then add it at the end.
4.) Fresh Content: Search engine likes new/fresh content, so adding fresh content can help you to improve your ranking. Update your website with new fresh content regularly.
5.) As I said earlier use your keywords as links while creating backlinks, do same thing on your website. Example: If your keyword is “web hosting” then link to “web hosting” instead of “click here” or “enter here”.
6.) Keyword phrases: Just not focus only keywords, Even focus your keyword phrases. Example: Use “web hosting features” not only “features”, Use “web hosting plans” not only “plans”.
7.) Website Design: Be sure about your design of your website. Make sure your designer of website knows SEO well. Flash gives excellent looks to your website but it fails with seo thing. Search english spiders can crawl text, not Flash or images.
8.) Use your keywords and keyword phrases in image ALT attributes, text links and if possible in your domain also.
9.) Don’t Do: Using Frames, Flashes or AJAX is not recommended.
10.) Web Page Extensions: Using .php, .html, .htm, .asp etc in your url’s file extension won’t make any difference for seo thing. You can use any as per your needs.
11.) Newly created website will take few days or weeks to get crawled by google. If you want your website to be spidered as fast as possible then get backlink from other quality site.
12.) Quality Links: SEO concerns about quality linking not quantity. Getting on quality link is enough than getting dozen poor quality links.
13.) Site maps: Use sitemaps on you website. Sitemaps helps spider to crawl easily and faster on your site. Read more about Sitemaps
14.) If you are using shared web hosting, then check to make sure that you’re not on a proxy with a spammer or banned site. That will give you some negetive points in ranking.
15.) Meta Tags: Use “meta keywords” “meta description” on every page of your website with unique keywords and description of that page. Read more about Meta Tags.
16.) .edu Links: Getting links from .edu domains are very helpful for seo of your website. You can sponsor on some .edu websites which are looking some sponsor.
17.) SEO does not give instant results, it is time to time process so work on your optimization on regular basis.
18.) To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.
19.) The videos shown mixed results in the Google search just does not come from YouTube. Be sure to submit your videos to other video sites such as the quality of Metacafe, AOL, MSN and Yahoo to name a few.
20.) Around the video content on their pages with the text of the keyword rich. Search engines look at the surrounding content to define the usefulness of video for your question.