Let’s say that you’re creating a website for Barb’s Specialty Pet Products. Should the domain name be barbsspecialtypetproducts.com?
Perhaps — but don’t stop there. Having the right domain name, or domain names, can bring more traffic to your site.
Why more than one domain name?
One domain is all you need to set up a website. But with more domains directing to your site, you can have these additional benefits:
- Bring site visitors who type variations of your domain name
- Acquire traffic that might otherwise go to your competition
- Harness the marketing power of keyword domains
Your primary domain name
If it’s feasible, use your business or brand name in your primary domain. People will remember it and associate it with your business. Also consider the following factors when choosing your primary domain.
Domain name extensions
Should your primary domain end with .com, .net, or .biz, or with a country-specific extension such as .ca or .co.uk?
If your website is aimed at people in a specific country, having a country-specific domain can help:
- Site visitors will recognize right away that the business has a presence in the country of the extension. They may therefore be more comfortable buying from you.
- Some country-specific search results include sites with the relevant country-specific domain extension even if the site isn’t hosted in that country.
On the other hand, if you’re targeting an international audience, a country-specific domain could work against you. People from outside the country of the extension may be less inclined to buy if the business looks foreign to them.
If you want to attract both people within your country and those in other countries, have both. Each domain could direct to the same site, with each audience seeing the domain intended for them. For country-specific search results, the primary domain should be the country-specific one.
Chances are that the .com domain you want is already taken. If you use the .net or .biz version, you risk having potential site visitors go to your .com competition instead. Be sure to use the full domain name on all promotional material to reduce this risk.
Domain name length
A short domain is easier to remember, it has less risk of being mistyped, and it’ll fit easily on your business cards and correspondence.
Conversely, if a short name doesn’t represent your business, it’s more difficult for people to remember. The short names you like may already be taken anyway.
If your business name is up to three easy-to-spell words, it’ll probably work as a domain name. For a longer business name, the initials or just one or two words may be easier than remembering a combination of words.
Secondary domain names
Secondary domains directing to your site are for online use:
- For people who type your primary domain name incorrectly
- For people who search for your products or services online
Typing and spelling variations
How many ways can people spell and type your business name?
barbsspecialtypetproducts.com
barbs-specialty-pet-products.com
barbspecialtypetproducts.com
barbsspecialitypetproducts.com
barbsspecialitypetproducts.com
barbspecialtyproducts.com
barbspecialtyproduct.com
Hyphens aren’t recommended for your primary domain. When people tell others about your site, they’re likely to omit the hyphens. They may also forget to type them.
For secondary domains, hyphens make long domains easier to read. Each word stands out when people see your domain. However, domains such as buy-keyword-product-now.com make some people view hyphenated domains, especially those with more than one hyphen, as spam-like.
Having the words in domains separated may help some search engines recognize keywords. With Google, though, hyphens don’t make any difference.
Consider all of these variations for secondary domain names:
- With and without hyphens
- Different ways of spelling some words
- Singular and plural versions of nouns
- Extensions with .com and .net as well as a country-specific extension if relevant
What people search for
If you want to find the website for Time magazine, you might do a search for it, or you might try typing in time.com. If you do the latter, you’ll find yourself at the Time site.
This type of search behavior extends to generic words too. Searching for dog collars? Try dogcollar.com, for example, and you’ll be redirected to dogidcollar.com. Do you want life insurance? Lifeinsurance.com redirects to nmfn.com (and so does northwesternmutualfinancialnetwork.com).
While having keyword domain names may not draw a lot of site visitors, using them is a technique to consider.
How to use more than one domain
Set up your website with your primary domain, and use that domain on your correspondence and with your customers.
Point secondary domains to your site using URL forwarding (also called domain forwarding, domain redirect, or URL redirect). To have the secondary domain appear in the browser, use domain masking. You can set up these features when you log in to your account with your domain registrar (if your registrar offers these services).
With domains that are simply variations of your primary domain, you can expect additional traffic just from having set up these domains. With domains that contain keywords, you can get more from them by using them to list your site in online directories. When these domains appear in search results, searchers will see the keywords.
The next step
Once you decide on the available domains that you want, register them immediately. They might not be available tomorrow.
If you don’t already have a business name, you’ll find it easier to market your business online if you choose a primary domain and a business name together. If your first choice for a business name doesn’t work well with any available domains, consider a business name that you can easily market with an available domain. Once you’ve registered that domain name and your business name, register secondary domains and put them to use.
Is it worth registering multiple domains for one site? That depends on your site, but any variations that you don’t register will be available for competitors to register and use. If a domain is valuable to a competitor, it’s valuable to you.
About the Author: Lois S. is a Technical Executive Writer for http://www.websitesource.com, http://www.lowpricedomains.com and http://www.speedfox.com with experience in the website hosting industry.
Author: Lois S.
Article Source: EzineArticles.com
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Why SEO and Who Needs It
In this age of information when searching for something on the Internet people normally look it up in popular search engines like: Google, Yahoo, Alta Vista MSN, Alexa, and Gigablast. They do not go beyond the first or second page of the searched results i.e. the first 8-16 of the hundreds of millions of results found by the search engines. If the information is available on the Internet, it is found, more often than not, in these first few search results. Browsing through the top websites thrown up by the search engines related to the information suffices. Studies on internet search behavior and eye tracking have confirmed this.
As obtaining information and doing business online has become common practice, individuals and organizations that are conducting business on the Internet must be visible on the Internet. To do this, websites of such organizations need to come up among the top ten/twenty of the search. Small businesses as well as large organizations that depend on online business need to rank high up on the search engines. The higher the rank of a website, the more visibility- thus its number of visitors increases.
Websites that come at the top of the search engine results are not there by accident. Careful planning, designing, and programming by experienced internet developers, engineers and marketers are the factors behind pushing the ranking of a website higher up. The process of elevating a website to a better ranking and higher visibility is known as search engine optimization (SEO).
How SEO Works
Imagine the World Wide Web to be a huge library stacked up with innumerable websites. When somebody tries to search for specific information using a search form, a robot (much like a library assistant) scans the relevant section of the library of websites. Similar to libraries that have categorized sections for books, the search engines have indexes for the crawlers to search through. The robot (also known as spider or crawler) searches through HTML code and selects the most relevant websites first. Search engines use different algorithms to judge the relevance of websites to the information searched for.
SEO consultants help in designing websites by using key phrases and other methodologies which are not common knowledge to a majority of the internet world. They attempt to make the meta tags, contents, and links of the websites become more tractable for the search engine algorithm. Search engines outline their own policies of search engine optimization and it’s the responsibility of the SEO consultant to adhere to those. If you fail to optimize your site correctly, the search engines can ban your web site. Therefore SEO consultants have to strike a balance between ‘keyword stuffing or spamdexing’ and ‘paucity of keywords’.
Search engine optimization has gained importance with the growth of online business. A website foraying in to the World Wide Web without using SEO techniques is akin to a soldier rushing in to battle without a gun. “No wonder, SEO is being hailed as one of the most cost-effective and valuable marketing tools available today.
Doug Dvorak is the CEO of DMG Inc., a worldwide organization that assists clients with productivity training, corporate humor and workshops, as well as other aspects of sales and marketing management. Mr. Dvorak’s clients are characterized as Fortune 1000 companies, small to medium businesses, civic organizations and service businesses. Mr. Dvorak has earned an international reputation for his powerful educational methods and motivational techniques, as well as his experience in all levels of business, corporate education and success training. http://www.dougdvorak.com
Author: Doug Dvorak
Article Source: EzineArticles.com
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When you choose cheap dedicated servers web hosting, you want to find cheap dedicated web hosting server companies that will not only offer you a great monthly price for your web site hosting, but ones that will also offer you exceptional customer service, fast servers and internet connections, and the reliability of state of the art technology. There are many important factors to selecting the cheapest dedicated server web hosting company for your needs and ignoring them can easily run your website into the ground. Learn what to look for and what to avoid when making your web hosting service selection. A proper balance of cheap and reliable dedicated servers are necessary to maximize your profits.
Dedicated Web Hosting Servers
What is dedicated servers web hosting? A dedicated server is a web site server, either owned or leased, that is devoted entirely to a single web site or possibly a single person or company. Most sites on the internet use shared server web hosting. With shared server web site hosting, numerous web sites and possibly thousands of web sites are packed on to a single web server. All of these sites share the same connection and the same server resources. This scenario actually works quite well for most sites because tens of millions of web sites do not have enough web traffic to require an entire server’s resources. When a web site becomes popular enough, it will break away from shared servers and move to a leased dedicated server. The internet’s most popular web sites require entire warehouses full of servers to run a single site. When a website uses more than one dedicated server, it will most often use separate servers for web site traffic and database queries.
Cheap Dedicated Servers Web Site Hosting Pitfalls
One of the primary things that you want to avoid when you lease a cheap dedicated server is leasing your server through a middle man. The middle man is a reseller for a large hosting company. This middle man will usually be required to act as their own support except for things that can only be done at the server’s physical location. In these situations, you will have to contact the middle man, who will then have to contact their provider before something can be done about your problem. This results in major downtime and lost revenue for your business. While there are some middle man web hosting companies out there that do provide very good service and a great personal touch, you will generally be better off choosing the company that actually owns and runs the dedicated web hosting servers from a physical location of their own.
Lease or Buy Your Dedicated Servers?
Many people debate whether to buy or lease their dedicated servers. There is not necessarily a best option that will suit everybody’s needs. Depending on your particular situation, one may be better than the other to choose. If you are a brand new company that still has a tight budget, low capitol and an unstable cash flow then leasing a dedicated server may be the best choice for you. Leasing will generally give you the option to stop your service whenever you choose, plus it will allow you to make a monthly payment for your web site hosting services. For a large or growing company with a lot of cash on hand and high stability, buying your server may be the best choice. Buying your dedicated web hosting server will allow you to pay a one time price instead of high monthly payments that will never end. If you are buy your server, you will still have to host it somewhere which will still cost a monthly fee but it will be significantly smaller than a monthly payment for leasing and hosting. If you have the need for enough servers, you can also choose to start your own private web hosting company that just services your web sites. Hosting your own servers can have it’s appeal, security and monetary advantages for larger companies and corporations.
Find out information on the important factors that you don’t want to ignore when choosing cheap dedicated servers. Also take a look at other information on dedicated website hosting.
Author: Ethan Boss
Article Source: EzineArticles.com
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Domain names are the first step in implementing your Internet marketing business plan. Domain name represents your brand. Many people know very well the importance of brand in the “offline” but even those can make mistakes in their Internet brand management. Domain name is the first step in successful Internet brand management.
Choosing a domain name
It is not easy to register a good domain name (especially dot com), these days. According to domain name statistics on the most popular web site for whois searches Whois Source there are more than 57 million active generic top level domains registered as of September, 2005. Majority of these domain names are .com names. You can view this statistics if you visit http://www.whois.sc/internet-statistics/
It is sure that you can’t register a classy one-word domain name but with a little knowledge and appropriate services you can find a decent one, especially if you are not interested only in .com names. Useful site for finding decent domains is above mentioned Whois Source – http://www.whois.sc There you will find a free service that will give you 20 domain suggestions based on your keyword. Also, on the Internet you can find software that focus on domain names. Using free software Domain Name Analyzer you can make a list of domain names and this software will check availability of all included domains so you won’t have to check one-by-one which is time-consuming. Also this program will give you useful suggestions.
Another useful thing in find decent domain names is using expired domain name or back-ordering services. Using the first service you will get the list of expired domain names where you can find some really nice names with a little luck. However, it is not easy because many people use those services and some companies have special infrastructure that check availability of certain domain names every second and register them. You will have better chance to get your desired domain using back-ordering services. These services will monitor for domains you want to register and once they expire they will make register them on your behalf. Popular services are SnapNames.com and Pool.com.
It is recommended that your domain name be short, catchy, brandable and most important – easy to remember! You can register a domain name that has no obvious connections with your business but that is cool. Then you will have to invest more money in branding. With good domain name you will save thousand and thousand dollars in advertising, especially in TV advertising. If you are an email marketer domains are also very important because getting email subscribers without well designed web site is not recommended. It is recommended that the name of your domain be the same like your email newsletter name. You can make “teaser” articles in your email newsletter so that your readers will have to visit your web site in order to read complete articles and vice-versa. You can put “teaser” articles on your web site and require that people subscribe to your email newsletter to read complete articles.
Also, in order to find out popularity of certain keyword combinations you can use keyword suggestion services. We can recommend you these services:
Google AdWords Keyword Tool
https://adwords.google.com/select/KeywordSandbox
Keyword Suggestion Tool
http://www.digitalpoint.com/tools/suggestion/
You can use Google, enter your keyword combination and see how much results you will get.
If you are in process of registering a domain name we can suggest you these two great companies:
Go Daddy – http://www.godaddy.com
Namecheap – http://www.namecheap.com
Internet brand management
We will take our company Infacta, Ltd. as an example. Infacta is Ireland-based company so it is logical that we registered http://www.infacta.ie. However, although we are Ireland-based company we focus globally. This can prove the fact that we have clients in more than 130 countries world-wide. So, it is also logical that we have a domain name in .com extension, too. Dot com domain name is considered as a global domain name for companies. Many people think that it is enough to have 2 domain names. For successful Internet brand management it is not enough. Beside, .ie and .com domains, Infacta owns domains in all major generic top level domain extensions (gtld) like .net, .org and .info. This is to prevent people or companies to use other Infacta name in other extensions that can confuse our customers and make harm to our brand. Beside that, we registered domain names for our products GroupMail and GroupMetrics in different domain extensions. Other famous companies have literally hundred and even thousand domains in their portfolio for each country where they have a presence and for their services. That is called a professional brand management.
There is also one more thing that can show how serious one company is regarding their domain names and Internet presence, in general. That is domain expiration date. Domain names expire. After that (preferably before that) date domain owners have to renew them. When you make whois inquiry about certain domain name, for example at http://www.whois.sc , beside registrant info you will see an expiration date. Imagine that you want to see an expiration date of your email marketing software company and you see that the expiration date is the next year or even this year. This doesn’t sound promising if you want a reliable business partner that will be in the business in the next 10 years, too, that you can count on. It is not only important because of whois searches and credibility, it is important because of search engines. Google gives better placement for companies that have domains registered for longer period. It is a sure indicator that it is a stable business and that they won’t go anywhere. Infacta domain name http://www.infacta.com expires in 2011.
There are some services that can help you in Internet brand management, to monitor that someone else is not using your trademarked names. One of those companies that offer brand monitoring services is NameProtect, Inc. at http://www.nameprotect.com Also, it is highly recommended that before you register your domain name to visit http://www.uspto.gov to check if your name that you want to register has been trademarked to avoid possible problem and law suits later. USPTO is official web site of the United States Government for patents and trademarks. Here you can also register your patent, trademark or service mark.
If your company’s name has a good, generic name and you want to register a domain, it is most likely that the .com domain will be taken. Sometimes, it is good choice to buy it from the actual owner. Also, you can buy domain names that are highly connected with your products and services and that will help you in Internet marketing.
The most popular web sites for buying/selling domain names are:
Sedo – http://www.sedo.com
Great Domains – [http://www.GreatDomains.com]
Afternic – http://www.afternic.com
Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com
Author: Dejan Bizinger
Article Source: EzineArticles.com
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Every one aims to get success in the business and makes various possible effects for the same. One makes huge expense in advertising on Television, cable TV, Road shows and every possible effort to promote the business and generating leads. These all are very expensive ways for advertisement but effective one. But it is out of the power of small scale business man, manufacturer and exporters to advertise their products and services though these expensive ways.
There is another way which is cheap and very effective “Online Marketing” or “Internet Marketing”. It is increasing rapidly in all over the world and its results are amazing. Online line marketing or internet marketing is marketing through World Wide Web. It is very effective and cheap way of making your products and services popular among the people.
E- Shopping or online shopping has now become a first choice of a modern human being. He has no time to go in the market, select desired products and bargain for that. He can’t devote time for these activities, so they prefer net and go for online shopping. Something also applies in the case of business man, manufactures and big industrialist who can get desired goods and services from the web or internet. They can online demands for sample and bargain for that. In this way internet marketing is not only time saving but also money saving. Online shopping also offer lots of price, lucky draw and other kinds of attractions for the customer.
As the internet is world wide so it not only covers domestic but also international market. You will get leads and business from all over the world. Now you will be thinking about the total cost of internet marketing. It is different as per the Brand Name of the company. It includes the cost of developing website and promotion. Promotion part is also known as search engine optimization. If you hire top most I T companies to avail web development and search engine optimization services, it will be cost you high on the other hand if you will hire small it will cost you low.
If you want to get more cost advantage then concern from freelancers. Freelancers are the individual people who carry out these SEO (search engine optimization) and web development services in their free times apart from office. You can also bargain as it is practical and minimize your cost. Moreover you can search for affordable seo services in search engine and you will have a list of service providers.
What is the strategy behind It or how it work for your business.
Having a website isn’t sufficient as no one knows about it. So promotion part is very important and that is done by the seo Search engine optimizer. They work on your site and make it popular on the web. There are lots of seo tips and techniques for website promotion. Let understand how it works, if you search for seo services you will get 10 results on the first page of search engines like Google, Yahoo and Msn. You will definitely click 1st one otherwise 2nd and the process carry on. Most possibilities of click are within top 10 results. If one gets desired services on your site, he will place an order or send them query for his desired product and services.
So bring your site in top 10 ranking is very necessary to get maximum leads. It all depends upon quality seo services which are offered by the IT companies. I am also an expert seo in dlehi and working in an IT company for last 5 years. I have expertise experience to in search engine optimization. I optimize site with search engine friendly techniques or you can say ethical seo techniques. Learn hot to make online money or make online money easily.
If you are not getting leads contact for seo services at seoprabhat@gmail.com
Read more about seo Tricks seo Tips and search engine optimization techniques.
These business tips and tricks will definitely change your business. you will get quality leads and make huge profit. It is very effective business tips and almost all business men, manufacture, exporter and supplier are familiar with these business tips. So go for seo and touch the sky.
Author: Prabhat Kumar
Article Source: EzineArticles.com
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There are millions of web owners and aspiring web owners that are in the market for a web name hosting provider. Unfortunately, there are more than a few to choose from. The three basic types of servers are shared, vps, and dedicated. This article will give a brief description using plain English. For the description, people staying in hotel rooms will serve as the working analogy.
1. Dedicated Servers.
In short, dedicated servers are “dedicated” to one website owner. Consider a person staying in a hotel room all alone. He or she does not have to share the bathroom or amenities with anyone else and is free to do just as he or she pleases. This can be compared to a dedicated server environment in that it provides website owners individual bandwidth, disk space, etc. Moreover, dedicated servers are not subject to web traffic congestion from other sites which really results in faster website functionality. In addition, security is less of an issue with dedicated servers because specifications can be unique to the workings of a single website as opposed to many. Dedicated servers are the most expensive of the 3 server types.
2. VPS Servers
These servers are often considered a cross between a dedicated server and a shared server. Using the hotel room example, consider a hotel suite with 2 separate living areas. Although people are in the same room, they are not as sensitive to the activities of other dwellers- even if they share common resources (i.e. bathroom). In the server situation, there is still one server but is sectioned in a manner that each website gets its own individual space and maybe their own unique operating system. These server types are often sought by website owners that desire greater flexibility without the greater cost that would come along with an upgrade to a dedicated server.
3. Shared Servers
Shared servers, as the name indicates, are shared by group of website owners. For example, imagine a group of people sharing a single hotel room. From an economic standpoint, each person will get to pay less for the room than they would have if they’d reserved it alone. The same is true for shared server providers. They are usually the cheapest because the cost of resources to run the servers is shared across the group of site owners that ultimately share bandwidth, disk space, etc. Additionally, if one of the people in the hotel room decides to hog the bathroom, that will slow everyone else down. In a shared server environment, there is also the possibility of website slowdowns due to increased web traffic and congestion.
Can you believe that shared web host providers offer really good discounts on their already low fees? It is true. For a $7.95/month shared server plan, it is not unheard of to save 2 to 3 dollars per month using discounts codes from some of the most reputable web hosts. You’ll want to check out this VALUABLE WEB HOSTING DISCOUNT, if you desire to save money on your web hosting package and still experience reliable and secure service .
Author: Tenisha M.
Article Source: EzineArticles.com
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You go to work every day at the store you own, and one morning, your key to the door doesn’t work. You look in the window, and the display items have changed. A stranger is behind the counter. But when you call the police, they can’t do anything because the company papers now indicate that the store belongs to the stranger.
The above scenario isn’t likely to happen with a bricks-and-mortar store. Because of insecurities in the domain registration system, however, information highwaymen could take over your online business.
As with identity theft, domain thieves steal your identity — the identity used to register and configure your domain name. After that, your website, your email, your online business, and possibly your reputation are theirs.
Domain names at risk of theft
While theft is a risk with all domain names, domains most at risk are more valuable ones. Domains with dot com extensions have a higher resale value than domains with other extensions, and domains with high traffic or valuable keywords are also more likely to be targets.
The motive behind domain hijacking is usually monetary, but it may be personal. If anyone wants to attack you, stealing your domain name is one way to do it.
How domain theft happens
When domain hijackers steal your domain, they gain access to the domain’s Whois records. They can modify the domain’s nameservers so that the domain points to a different server. They can also transfer the domain to a different registrar.
Either way, site visitors will find themselves at the website of the domain hijacker instead of at your site. All domain email will go to or through the other server instead of to you. All you’ll have left is a website without public access because your domain isn’t pointing to it any more.
How can this happen?
Domain hijacking methods
o Domain hijackers send forged faxes to the domain registrar, impersonating the registrants.
o Domain hijackers hack into the accounts of free email addresses listed in Whois records and use those addresses to obtain domain account information.
o Domain hijackers send out fraudulent email renewal notices, and registrants unknowingly transfer their domains to the thieves.
Registrar non-action
o The gaining registrar (the registrar that the domain is transferred to) doesn’t obtain approval from the domain name registrant or administrative contact as required by ICANN Inter-Registrar Transfer Policy.
o The losing registrar (that the domain is transferred from) doesn’t notify the registrant of the transfer during the five-day pending transfer period. During this period, the registrant can cancel or deny approval of the domain transfer — if the registrar notifies the registrant of it.
Registrant carelessness
o The registrant forgets to update Whois details or to renew the account.
o Someone with access to the registrant’s records steals the information.
Domain name disputes
If you discover that your domain has been hijacked, contact your registrar immediately. If your registrar is unable to resolve the situation, the ICANN (Internet Corporation for Assigned Names and Numbers) Transfer Dispute Resolution Policy (TDRP) applies.
By going the above arbitration route, you don’t have to argue your case in person. On the other hand, all you can get back in the process is your domain (and not necessarily that). For a lot more money, you can take your case to court, where you can seek compensation for damages in addition to the return of your domain. This process takes more time, however.
You may be able to proceed both ways – get your domain back via ICANN domain dispute resolution procedures and then go to court to collect damages. You can also appeal a domain arbitrator’s decision in court.
How to protect your domain name
Protecting a domain name is similar to protecting a bricks-and-mortar store from burglary. With a combination of precautions in place, thieves will find it difficult or impossible to gain access.
Your domain account information
o List your name for the administrative contact, and use your full name.
o Create a complex password with letters (both upper case and lower case) and numbers. Don’t use any real words or personal information in it. Make it long. Make it unique – don’t use the same password for anything else. Change it periodically.
o Keep your domain login name, account number, and password in a place where only trusted people can access it.
o Use a valid contact email address that doesn’t use the domain it’s for. Be sure that this email account also has a complex password. If you’re going to be offline for more than a few days, have someone else check the email for this account.
o Don’t use a free email address such as a Hotmail or Yahoo address. Domain hijackers target domains with free email addresses in the Whois records. After they’ve cracked your email account password, the support you need to get your email account back will probably be slow, giving the hijackers plenty of time to take over your domain.
o Update your Whois record whenever the information in it changes.
Your domain account features
o Choose a domain registrar that sends registrants transfer pending notifications when a domain transfer is taking place.
o Consider protecting your Whois details with a registrar that offers a private domain name record. With this feature, your registrar’s data appears with your Whois record rather than your data. The downside of using this feature is that your business may have less credibility because you’re hiding who you are.
o Register your domain for a long time period, and set up calendar reminders to renew it before it expires.
o Set up your domain to be renewed automatically if your registrar offers this feature.
o Use the Registrar-lock mechanism if it’s available through your registrar. When a domain is locked, it cannot be modified or transferred unless the registrant unlocks it or follows the domain transfer process.
Other domain security measures
o Set up a free Whois monitoring alert email service and add your domain to your monitoring list. You will receive email notifications whenever the expiration date, registrar, or status of a monitored domain changes. (Whois does not have data on all domain extensions.)
o Make sure that someone checks your website every few days, preferably daily.
Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.
Author: Lois S.
Article Source: EzineArticles.com
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SEARCH ENGINE OPTIMIZATION IS IMPERATIVE FOR A WEB BUSINESS TO SUCCEED
If an online business these days really wants to increase their overall profit margin, then they usually HAVE to have at least a top twenty page ranking in Google to get a few hundred new customers coming to their site every week. The best way to get to that goal is to optimize their web pages for the search engines to see that they have the best relevant content devoted to their specific market or industry.
This article will not discuss “black hat” SEO techniques or any search engine optimization dirty tricks. I will only be discussing truly professional methods that legitimate SEO companies use every day to get their clients that huge push to the top ten or twenty rankings in Google specifically.
GOOGLE SHOULD BE REALISTIC WHEN IT COMES TO THE WAY THE WEB WORKS TODAY
It is a fact today that the way the internet runs when it comes to ranking web pages does not sit well with Google. They don’t appreciate the fact that because a site has forty great links to other larger sites, it will have a much better internet rank than one that only has four or five good links in its site. Google also does not like the modifications to sites that increase web page keyword optimization such as changing your title page to reflect a much better keyword target than the one you had previously on your main site page.
Because of the fact that the web was in this state before Google arrived on the scene, Google should just acknowledge that they will never be able to change entirely the way search engines will have to work in the future so they can embrace the present as far as dealing with the real pros who have taken SEO techniques to the level that they are at today.
HOW DO PEOPLE WEB SURF TODAY?
With so many different web sites available to a person searching for “horror movie posters”, for example, that web surfer looking for high quality posters in his price range will go to probably the fourth page on Google’s “horror movie poster” keyword search index. There is absolutely no way that Google can supply every relevant result for that specific keyword phrase.
The problem is that a poster company called “The Movie Poster Hut” in Kansas City might have the best deal on giving this web surfer exactly what he wants at a great low price, but because of the incompetence or lack of knowledge by the web designer of the “Movie Poster Hut” to put in relevant keywords in the main title page of that poster site, it ranks 1200th in Google’s “horror movie poster” pages, and this web surfer will never see it.
But if a professional SEO company got involved in optimizing all of the movie poster company’s web pages, that web surfer would be a very happy man who just got a better deal on his movie poster than he ever thought possible. Why on Earth would Google have a problem with that?
WHAT EXACTLY IS GOOGLE’S PROBLEM WHEN IT COMES TO SEO TECHNIQUES?
What Google would love to see is a world wide web that is only indexed by their search engine which will no longer see higher page rankings due to link exchanges and keyword optimization techniques. In Google’s strict submission guidelines, they actually embrace some non-SEO tasks as being ethical, but never include normal SEO techniques like SEO-copywriting as being anything you should include in your web pages upon submitting your pages to Google.
This attitude of hostility against SEO companies and techniques that Google currently has needs to change. The sole job that Google is to generate to their web visitors the most relevant online businesses and blog sites that come up on their pages when a specific keyword is typed into their search bar. The legitimate SEO companies are doing their best to get their qualified business clients in the top twenty rankings using ethical SEO techniques.
Google should be intertwined with SEO professionals and SEO companies instead of being at odds with them. That is the only way that the internet will be able to grow and flourish in the coming years.
Rob Mead has written many articles about internet marketing and how to create and find great website content that will increase your web site’s traffic overnight. Go to http://www.perfectwebcontent.com and you will be able to use all of the web site’s resources and articles in your quest for internet success.
Author: Rob Mead
Article Source: EzineArticles.com
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Dedicated web hosting is really coming up as an advantageous source of getting websites hosted. It provides you with the ultimate control over your operations. You can be in complete command of the server configurations. It is easy to know why it is so beneficial. The first reason is that the users can cope with all the conditions of a higher traffic as there is no sharing of bandwidth. The customers of such a hosting service also share their processor and drive spaces.
It is necessary to find a service that is easily able to manage the server’s operations for you. A hosting company can take care of all the details, updating and site maintenance. The hiring of an administrator can also be a nice option for you but it will cost you some money. If you are opting for the choice of a managed dedicated server, then you can be relieved of the hassles of taking care of maintenance and added intricacies. You can also handle it yourself provided you are equipped enough with skills to do that.
You ought to be aware of all the complications of using a dedicated web server as your web host. If you are not aware of all the complications and getting into a contract without knowing them, then you are definitely inviting trouble. It is right if you are aware of all the equipment and who all are taking care of them. The knowledge for the game plan is also necessary for doing anything if something goes wrong.
One can exercise a higher amount of flexibility with a dedicated hosting service. You can also take care of any software upgrades whenever you want them. The hardware management can also be done by the company who has leased the server to you. Opt for a web hosting service that is able to provide you with support through out the year all round the clock.
The services of dedicated web hosting can rid you from the hassles of sharing your software or hardware with anybody. The user of such service enjoys complete reliability and security as far as the services are concerned. The webmasters of such sites can easily take decisions as far as installing any application on such servers is concerned. The major cause of a server is the increased amount of reliability that it is able to offer. The number of page loads can be easily increased if you are able to tweak variables like generic server resource allocation. Increasing the page load speed allows the users to increase customer satisfaction and the presence of a website.
Due to such higher advantages of a dedicated web hosting, it is a bit overpriced than the shared web hosting.
Anand is a webmaster for Dedicated Server visit: hosting.b4uindia.com
Author: Anand Maheshwari
Article Source: EzineArticles.com
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Does the length of your website’s domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, “Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.
Google, in general, is always looking for ways to weed out the bad (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the good, legitimate websites and found that most good, legitimate websites have a commitment towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you’re committed to that domain name. If you register a domain name for 1 year then you’re not as committed to that domain name. A lot of spammers use “throw away” domain names and register them for only a year. So, Google uses the length of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.
One domain name owner I talked to recently told me that renewing his domain names once each year was a part of his business plan. He made a certain amount of money each year from each domain name/website, and he didn’t want to cut into the profits of each site by renewing each domain name all at once for several years. “Renewing a domain name for 10 years or even 2 years ahead of time means that I have to spend more money. If I have to come up with $50 or $100 more per year for the domain renewal fees it cuts into my profits”, says John, who wished to remain anonymous. John’s website is probably exactly the type of website that Google wishes to identify. Google is looking to identify quality, well-established websites whose owners are committed to their domain names. According to the statements made in Google’s patent, Google thinks that websites that have been renewed for a long period of time meet that standard.
Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small boost (or a “tie-breaker” among two websites) when it comes to the actual search engine rankings. And, be aware that just because Google has a patent on the idea it doesn’t mean that they’re actually using that criteria now to rank websites. They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).
I’ve registered the domains that I really care about for at least 10 years. Initially, I registered these domains for a long period of time because I didn’t want to lose them-and I didn’t want to go through the somewhat-lengthy annual process of renewing them every year. Since most domain names I own come up for renewal at different times during the year, it seemed as though I was renewing a domain name at least once a month-and renewing them for a few years put it off for a while.
Expired domain name buyers are prevalent nowadays. If your domain name expires, there’s a good chance that someone watching will register your domain name within seconds after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.
If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95.
What’s the bottom line? If you’re committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you’re committed to it-and that may give you a boost in the search engine rankings, as well.
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine optimization company, social media marketing, and web design firm based in the Dallas, Texas area. He also has a popular marketing blog at http://www.billhartzer.com
Author: Bill Hartzer
Article Source: EzineArticles.com
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