Comments on: How would you run your own online marketing company?

By: PageOneSEO

PageOneSEO — Tue, 13 Apr 2010 20:36:23 +0000

Theoretically it would be great to be totally open and transparent about your processes and there are good reasons for doing so.

On the other hand, your clients may not be so thrilled about having their internet marketing strategy on display.

I generally don’t reveal who my clients are & they’ve asked me not to reveal my methods & their identity so their competitors don’t take advantage of the work I’ve done for them.

By: ajiabs

ajiabs — Tue, 13 Apr 2010 20:04:53 +0000

What is the name of the company or person you mentioned, who did the open case studies? Air Ginke? I did not catch and could find it in SE also.

By: MattCutts

MattCutts — Tue, 13 Apr 2010 19:57:52 +0000

Eric Enge is his name.

By: MichaelDadona

MichaelDadona — Tue, 13 Apr 2010 19:03:43 +0000

‘Great Budget’ as you said a much problem to me, Matt, I am running with small business scale. Whatever, I am very happy you said this word ‘CREATIVITY’. I take your word CREATIVITY and I believe with my innovative mind really gives a successful output in future. Thanks Matts for your motivation about CREATIVITY.

“Work hard is a must, work smart is a necessity, work sedulously is a necessity” – Mike@Michael Dadona.

By: RafaelMinuesa

RafaelMinuesa — Tue, 13 Apr 2010 19:01:36 +0000

Matt,
could you please google:
“If someone charges you for SEO, you have been conned.”
and give us your opinion on that?. Thanks.

This guy Derek maintains that:
“Look under the hood of any SEO plan and youll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. Its so obvious, anyone who pays for it is a fool.”

By: worthyrocks

worthyrocks — Tue, 13 Apr 2010 18:35:38 +0000

Matt, could you provide a link to this case study, please?

Thanks.

By: almightyvegeta87

almightyvegeta87 — Tue, 13 Apr 2010 17:59:27 +0000

Thats bad advice !
If everything is made transparent then everyone will know what to do , why then SEO service required ?

By: RafaelMinuesa

RafaelMinuesa — Tue, 13 Apr 2010 17:10:31 +0000

From the same post:
“… seduced by the SEO dark side into thinking they need to create content for Google instead of for their readers. It dumbs-down the content, which turns off your real audience, which ultimately makes you less valuable to advertisers.
Remember this: Its not your job to create content for Google. its their job to find the best of the web for their results. Your audience is your readers, not Googles algorithm.”

I’d love to have your valuable opinion on this, Matt. Really.

By: ajiabs

ajiabs — Tue, 13 Apr 2010 17:00:29 +0000

Thank you

By: InsuranceSoftware

InsuranceSoftware — Tue, 13 Apr 2010 16:38:35 +0000

It’s actually a great idea. Today, the only firms that can afford to get the best advice on SEO and Social Media are the larger corporations who are now beginning to take over a lot of the SERP’s. I’ve seen large corporations begin to require employees to connect to a Facebook Fan page or submit comments to blogs etc which makes it very difficult for the small company to be heard. Transparency will allow the smaller players to have a voice in a space that was created for them.