is less than some of my writings on traffic management, its very old fashioned, but is coming back

link to content management software power power-point presentation on How to Use SEO techniques for marketing, search engine itself (SEM) SEO and SEM are two of the themes of Web 2. 0 new millennium. You hear the term thrown around a lot, often because its definition is broad and ambiguous and changing. Basically, this means, the techniques used to boost your search engine ranking, or if your website appears in search engine results. So using their rating factors and other products appear to increase the visibility on the web. Studies show that about 80 percent of Google users do not exceed the top ten and fourth. This has created a very aggressive market for obtaining this position. Many SEO “experts” are often given a bad reputation for the ethical use of the so-called “black hat” techniques (taken from old westerns where the bad guys wore black hats). They try to trick the search engines using different methods in their superiors. This may have worked years ago to some extent, but today almost always hurt your ranking, that Google has been programmed to look for these things. This should be avoided. It is best to keep you informed of what “best practices” to refer, and adhere to these guidelines. This is often called organic growth, it is like watering a plant. Slowly and surely your work will pay off, but it will not work overnight. Any company that claims to be able to do is a fraud right away! Google warns against this, but many people are tempted by the lure of quick results. That never works and people stole his money. As with everything on the Internet and the company in the world, we must exercise discretion as to how the market and work with them. The two most important practices SEO. Writing quality and most respected SEO ContentGoogle agencies agree that content quality is the number one way to boost your site. That means a great deal of relevant information, the original text and multimedia. More importantly, the quality of many texts. Relevant and original text is the most effective way to increase your rank. content quality as food for search engines, they swallow when they see you post in their search results. Often SEO experience the talents of writing can help provide this content. It’s good to take into account many things in writing this material. Apart from the relevance, the keywords and key phrases that the text will focus on keyword density and it is important, if you make a mistake when it becomes the subject of the article. It begins to affect the quality of content. Usually, if you write quality content that focuses on the theme, of course, have a keyword density acceptable. Google uses very advanced mathematical algorithms to find this type of content. They hold the heart of these top secret mathematical expressions, but much is revealed to the public. There are many other white hat approaches for working with text, including, using bold, italics, use of position or H1 tags and other securities. An experienced SEO will know all this. Again, it’s a good idea to use the latest and best practices for search engine optimization ethical, since it has proven to be more effective. There is no substitute for hard work to create a rich and deep site, with high quality, relevant and written content. Links SEO and Link BuildingAnother central theme is the use of linkage and connection of the building. Generally Yahooconsiders Google and a link from one site to another as a vote of zone A to B, but search engines are just all the votes for a specific site, analyze the quality of the location of incoming links is, factors secret of its relevance to the topic and many others in Silicon Valley kepy. Search engine spiders are often sites of “parity” of a website using the links on the web that connects the sites together. incoming links are considered the best for your search engine rankings because they are considered by search engines as a “vote” on this site to yours. Many factors come into play regarding the importance “of votes, even if this relationship is reciprocal (considered the link exchange is still very good but not so good) and if the site is a property or a neighborhood” bad ” if this site is a very low ranking, the site is spam or a link farm that does not mean much. Another thing to consider when reaching the incoming links is whether the link on the Web page is relevant to your website . If you have a site about computer chips and a garden is a link to you, it does not carry much weight. Now that we have covered the incoming links, exchange links and outgoing links are also worth mentioning. Link exchange is can be implemented by sending emails to other webmasters to request link exchange, I’ll link if it is linked to me “type of operation. You’ll be surprised how often it succeeds in stimulating both the site ranks in the process. Another way to encourage this is by establishing a collaborative program to exchange links on your website where people can come to you with the proposals can also be automated with the use of JavaScript. All you need is a large database of links to “sites of importance” will be a good food for the search engines see your site as a valuable resource or directory that people can find good information. . Thus, it is a good idea to make this page very visible and striking at the site so that people do not go directly to him and leave your site. Another good idea is to have outbound links on your website will open in a new window. That’s it for today guys, I use many SEO tools and more to the moral quality of writing and knowledge. I also use the fire fox add-on SEO Quake, Web CEO, and Google Analytics. These are basically industry standard tools for SEO and anything outside of that not only foreigners but doubtful. Pat yourself on the back for reading to the end, I tried to make concise and dense with valuable information. There is still much to be discovered, and this section will be changing constantly as the Internet brings. Here are some tips on choosing and SEOTalk many Googles SEO, SEO and ask others if they would recommend the firm you’re considering. References are a good start, but not tell the whole story. You should ask how long the company has been in business and the number of full-time staff it employs. If you feel uncomfortable or pressured, follow your intuition and act with caution: wait until you find a company you can trust. Ask your SEO firm if it reports any abuse of your email messages is to Google using our spam complaint form at http://www. Google. com / contact / SpamReport. html. Ethical SEO firms report deceptive sites that violate Google’s spam guidelines. Make sure you’re protected legally. For your own safety, you should insist on full and unconditional guarantee of repayment. Do not be afraid to ask for a refund if you are not satisfied for any reason, or if your SEO actions cause your domain name should be removed from the search engine index. Make sure you have a written contract that includes the price. The contract should also require the SEO to stay within the guidelines recommended by each site’s search engine log. What are the abuses of their most common site is prone? A common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often owned by the SEO who claims to work on behalf of a client. However, if the relationship sours, the SEO may point the domain to another site, or even a competitor’s domain. If this occurs, the client has paid to develop a competing site owned entirely by the SEO. Another illicit practice is the placement of “gateway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is completely false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to other clients and SEO. These pages will reduce the popularity of a site and for the SEO and its other clients, which may include sites with unsavory or illegal content. What are some other things to do? There are some warning signs that may be a rogue SEO. This is far from an exhaustive list, so if you have any questions, you should trust your instincts. Of course, not walk away if the SEO: owns shadow domains puts links to their other clients on doorway pages offers to sell keywords in the address bar does not distinguish between actual search results and ads that appear in the results search guarantees ranking, but only obscure keyword phrases you would get long still operates with multiple aliases or falsified WHOIS info gets traffic from Research false engines, spyware, or scumware has had domains removed from Google is not itself contained on Google If you feel you were deceived by an SEO in some way, you can report. The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www. FTC. gov / and click on “file a complaint, call 1-877-FTC-HELP, or write to: Federal Trade CommissionCRC-240Washington, DC 20580