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The Planet expands hosting partner program.: An article from: Green Data Centers & Internet Business

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25 tips to optimize your email

We have compiled a list of 25 simple tests that can now apply to all aspects of its program of email marketing, message design, content and format, how to promote your email program on its website and elsewhere, sending frequencies and new channels to distribute messages.

This all-important area has four key categories:

Button vs text link: attract more attention? With perhaps more than half of their subscribers read the messages with images from, they may be missing your call to action or link to your portfolio. Send a message with a button image, optimized with an action related to the offer, half of your list. Send a text message with a link to the other half and compare the results. Remember, instead of using a generic message such as “click here” in the button image or a text link, use a specific call to action as “buy now” or “get details” or “reduce 20% today. ”

Vs HTML button button image: Lisa Harmon button called “bullet proof” but we call it a requirement. You can use simple HTML tactics, such as background colors, text and small images to create a button near the images. The main difference with images turned off, readers can still see the button and find out where to click.

“Yes” and “No” buttons on the reactivation of email: The customers who do not respond to emails within a specified period (one year or more, for example). Provide readers with a clear choice inspires action, and do not leave the drives, which means “no” hang on the hope that you will notice his silence. Whether returns to active status or leave the list, or is better than being a black hole in its schedule or complainant a possible spam.

Versus no navigation bar navigation bar: It is a navigation bar (you can play your web navigation bar or players move lower in a longer message) to justify the amount of property that the message you consume? Remove the next time and see if it affects web traffic or clicks.

Call to action or offer some type of standard administrative text text: This is the key information in the first line of text that appears in the e-mail and also can be seen in inboxes some web mail clients like Gmail . (See also “link on the Web-version” below.)

Text vs HTML: The oldest debate in electronic design reignites again for mobile users whose smartphones could mangle your HTML messages. Send a text message only to a small group or reformat the existing text message to appeal to mobile users.

agency’s copy on the side of the bottom: Most emailers to administrative copy (such as contact information, unsubscribe links, email address used, a web link and a link to the privacy policy) in a box bottom of the e-mail. Try to move left or right instead of capturing more attention, especially for unsubscribe information.

Multiple versus Single Images: For this test, do the opposite of its current design. If you use an image of a single product high, spending two or three smaller: side view, close or use, for example. Exchange in a single image size of the small proportion could reduce its image-text, which could contribute to the delivery capability, too, because the proportion of high image can trigger spam filters.

Unsubscribe up and down relative to the bottom only: This could help reduce spam complaints. You’re not encouraging people to remove from your list. You are simply making it easier for those who do not want to leave. You can overlook a link down, and go to the spam button because it is more convenient.

Web version at the bottom, in mid-copy or on top only Cons: The top line corresponds to prime real estate and could be used more effectively for other purposes. (See “Text taken from above.”) Try to move your web version link to see if you can make better use of the top of your message.

More links links below: We assume more links are better because it gives the reader a better access to your site and more likely to find something to buy. This may work against mobile users, however, especially by linking the headlines, body text and calls to action in a short paragraph. Collapse links to the most critical call to action. Or, add links to see if it brings more customers to the site.

specific subject line versus general: Put the call to action, the promotion of lead or main subject in the newsletter subject line instead of the name of the general newsletter or winked to content. ($ 50 on your first purchase “or” Great offers weekly Department Store “or” see the face last time! “)

In the longer short compared to the subject line: Some studies suggest lines while being delivered to consumers who are more likely to buy. Try adding one more element to the subject line, ensuring that the most important words are appearing first (20% reduction in production agreements plus Free Shipping “or” 20% discount on door Release “).

Shorter backup: Editors debate this ad forever, but what appeals to their subscribers? Create a message with a description of the product, more or less than usual.

alt text alt text appeal against any or simple descriptions: alternative text appears when images are blocked and is composed of words that describe an HTML image. Add descriptive text or call to action here rather than copy the space as “product_image_one.”

offers more than one bid out of proportion: If you usually offer a percentage discount, try to specify a sum of money to get more attention.

Over / under proposals from the inside / offer more per message: If you normally includes only one offer, adding an alternative to attract consumers who do not want your main offer. On the contrary, if you submit at least three offers by email, to a better future. Make sure the subject line reflects this change.

This can be a tricky issue, because the increasing frequency may also increase spam complaints and unsubscribes. Never increase the frequency, especially during the heavy holiday shopping season, without testing it first and then delivery reports, unsubscribe, e-mails incoming and ISP feedback loops for the subscriber game.

regular time with sending the time usually open: It is possible that more apparent when consumers are ready to respond to your email. Note: open rates are not the whole story. Some readers open your messages, but not the recording of an open, as they are read with pictures to walk or motives.

Every day ordinary against sending more open: As the time passed to send, and with the same caution in opening rate itself.

e-mail based on broadcast vs. Travel: Create a special offer for people that do not open or click links on your last message. Any person who opens or click to receive your offer or newsletter.

Add a daughter less frequently listed: This list includes all the content that you post every day or several times a week in one package a week.

Add a message half way through the lists in the mail twice a week or less frequently: Be careful here to avoid the risk of greater frequency, and ensure that the message remains the goal of your regular list.

This region is outside their own message for subscribers to more motivated and better engage them once they enroll.

New / redesigned welcome message to any message: Send a welcome message to meat-half of their new subscribers and is the same message sent, or nothing if you are not a welcome message.

Features / benefits based on the invitation to “opt-vs invitation of action: This is the language used to promote your email program.” Sign up for email offers here is based on the action. “Get e-mail only offers and new here “is a function or benefits office.

Add new channel: Add an RSS feed to deliver your e-mail. In addition, some vendors now include e-mail links that allow users to send messages to their profiles on various social networks including Facebook, Digg and StumbleUpon. Check your web analytics to see if these new channels to move the needle on the list of growth or conversions.

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I need to set up a bonus program for a Search Engine Optimization Analyst. Does any one know of such programs in other companies, if so can you let me know how they are structured?

I am making a website for valentines for my girlfriend. I know kinda gay but meh. Anyhow what would be a good web hosting place to host this? Going to be probably using dreamweaver or frontpage to upload so if it could be compatible with this that would be needed. I think its called FTP/PHP.

Thank you